Wednesday, July 1, 2020

TechTuesday: Reach Customers Online with Google

This week’s #TechTuesday focused on getting noticed by Google. Between COVID restrictions and the “always at our fingers” internet, more and more people are shopping or at least researching businesses online prior to ordering or visiting them in person. Your website and web presence are your new front door. What does that front door look like to your current/potential customers? On top of that, people aren’t merely searching for websites; they want to find specific information that is on the sites, the individual pages and resources. So they are actually wanting to look at an item on a shelf inside your business rather than your front door.

As you groom your web presence, don’t tell them what you want them to know, make sure you understand their “I-want-to-know, I-want-to-go, I-want-to-do or I-want-to-buy moments in relation to your business.” Then make sure your website has answers to those moments. You should also look at these three tools from Google to help you clean up your website and monitor traffic:

You may also want to look for keywords and terms that people are searching by visiting g.co/trends

In addition to keeping your website current and full of easy to follow content, Google has My Business Profiles you can build for free at google.com/business.  These will show up on Google search and maps and allow you to provide additional information on your business such as:

  • Business hours
  • Contact information
  • Store locations
  • Photos & Videos

Finally, Google has the ability for you to create advertising campaigns that can show up on Google Search Network and/or Google Display Network. Learn more at ads.google.com


Tuesday, June 30, 2020

July Business Networking Opportunities

Area chambers are beginning to plan in person events along with some of their virtual events. Here are a few of the networking opportunities in the region for July. Did we miss an event? Add it in the comment section.

The Chamber Partnership – TCP Networks, Every Tuesday, 8:30 – 9:30 am, via Zoom, visit hschamber.com for details 
 
1 – Sylvania Chamber Welcome Back celebration, 12 pm @ Sylvania Country Club
7 – Findlay Chamber Virtual Fresh Brewed Business, 8:00 am on Zoom
10 – Paulding Chamber Golf Outing 9:00 am @ Auglaize Golf Course
14 – Maumee Chamber Virtual Luncheon 11:45 am
15 – Eastern Maumee Bay Chamber Northwood Business Lunch, 11:45 am @ AAA Building at Northwest School
15 – Bowling Green Chamber Mid-Year Meeting @ Veterans Building in City Park
16 – Defiance Chamber Business After Hours, 5:00 pm @ Promedica Defiance Regional Hospital
17 – Sylvania Pizza Palooza @ Centennial Terrace
20 – Perrysburg Chamber Golf Outing, 11:30 am @ Toledo Country Club
23 – Holland-Springfield/Anthony Wayne/Northwest Ohio Hispanic Chamber Networking Picnic, 11:30 am @ Community Homecoming Park
24 – Waterville Chamber Golf Outing, 7:30 am @ Toledo Country Club
29 – Van Wert Chamber Golf Outing, 10:00 am @ Hickory Sticks Golf Club

Technology Survey

We are currently gathering industry data to help us plan for upcoming short term certificates in technology related fields. Please visit the following link and complete the survey if you are in the tech industry. Your feedback is greatly appreciated! https://forms.gle/Na7s7xoBS8KwWoju6

Monday, June 29, 2020

TechTuesday: Connect with Customers and Manage Your Business Remotely

Thanks to The Chamber Partnership (Anthony Wayne Regional, Holland Springfield and Northwest Ohio Hispanic Chamber) we have partnered with Google to provide a series of free webinars for small businesses to help them operate better using Google tools. Our first week of this series focused on using Google tools when you have to operate remotely (like during the COVID pandemic). They emphasized the following points when you are conducting remote operations: 
  • Update your Google My Business info
  • Modify or pause ads
  • Update website info 
  • Use Google Meet to connect
  • Update Gmail vacation responder 
  • Store files in Drive
The following resource links were provided as tools that can help you achieve this:

Feel free to comment below what tools you have found to be helpful in remote operations.

TechTuesday: Exploring Tableau

Tableau Desktop is used to visualize and analyze data, create workbooks, visualizations, dashboards and
stories. Tableau can then publish this information to services such as Tableau Server or Tableau Online or provide hard copies and pdf's. 

Your data can come from many sources including, but not limited to: Access, SQL Server, Google Analytics, MySQL, Excel, Oracle, and SAP. 

The process involves connecting to the data source, refining the table links, data types and formatting, then building the visualizations. 

The data available is classified as Dimensions or Measures. Tableau assigns fields that contain discrete categorical information (ex, fields where the values are strings or Boolean) to the Dimensions area. When you click and drag a field from the Dimensions area to Rows or Columns, Tableau creates column or row headers. Tableau assigns fields that contain quantitative, numerical information (fields where the values are numbers) to the Measures area. When you drag a field from the Measures area to Rows or Columns, Tableau creates a continuous axis. The program offers users to provide visual representations of their data in ways not seen in other applications and easy to use drill down capabilities. Learn more at http://www.tableau.com/ 




Welcome

Welcome to the blog site for Custom Training Solutions. We are the workforce development division of Northwest State Community College. CTS provides training and consultative services in Computers, Management/Supervisory, Safety and Technical Skills. Our knowledgeable team of trainers brings industry experience to their training sessions. Whether at one of our locations or yours, our classes can be customized to meet your business' needs. Does your business have multiple locations? CTS is a leader in multiple site delivery using Remote Learning technology. Check us out on the web at https://trainwithcts.com/.