Monday, January 7, 2019

Training Amnesia

"Digital amnesia is the tendency to forget information that can be found readily online by using Internet search engines such as Google."

A recent article by Training Magazine explores the idea that "googling" or "youtubing" something is creating an environment where people look up what they need at the moment, but don't necessarily commit it to memory figuring they can go back and look it up again if needed. (Hopefully the internet or our connection to it doesn't go down, right?)

"How people actually learn new knowledge hasn’t significantly changed. How they expect to access and apply it, however, has. We’ve been conditioned by Google and YouTube to want knowledge faster, sooner, shorter, and from anywhere." So as educators we are faced with balancing quick access with prerequisite information and practice to help the knowledge "stick" rather than be easily forgotten. At CTS, we don't look at YouTube as a foe, but rather another way of gaining information, just as is practice, learning fundamentals and sequencing and then demonstrating knowledge learned.  Our hybrid classes adopt this model. Students learn by reading, video and practice in a prescribed order that accumulates knowledge. They take practice tests prior to their actual knowledge assessment, and then perform a hands on assessment in front of a subject matter expert to demonstrate competency in the topic being learned. What if there is a topic the student already knows? They go through it at their own speed and can quickly move past the topic. They then have time for topics they may not know as well. I have had a student finish an 8 week class in 4 weeks with this model. The student had already mastered several of the topics and was then able to concentrate on the new material. The student sets the pace for their learning, within the confines of the term. Learn more about our short term job training here or contact us for more information. 

Thursday, December 20, 2018

January 2019 Networking Opportunities

Are you ready to kick 2019 off right? Mark your business calendar with the following networking opportunities:

Archbold Business Connections - 1st & 3rd Tuesdays, 7:00 am @ Community Health Professionals Building
Bryan Area Networking Club (BANC) – Wednesdays, 7:00 am @ Williams County Public Library, West Annex, Bryan
Boomers Resource Network – Thursdays, 11:30 am @ Uncle John’s Restaurant, Toledo
Defiance Premier Networking – 1st & 3rd Wednesdays, 11:30 am @ Kissners
Holland-Springfield Networking – Every Tuesday, 8:30 am – 9:30, Holland Springfield Chamber of Commerce Office
Net Sense – Wednesdays, 7:00 am @ Fulton County Administration Building, Wauseon
Seneca Networking Professionals Meeting – 1st and 3rd Thursdays, 7:30 am @ Community Hospice Care, Tiffin
So Now Sylvania Dinner – 1st Wednesday of the Month, 6:15 – 8:00 pm @ Chandler CafĂ©
So Now Maumee Lunch – 2nd Thursday of the Month, 11:30 am – 1:00 pm @ Brandywine Country Club
So Now Lima Dinner – Second Tuesday of the Month, 5:30 – 7:15 pm @ The Met
So Now Findlay Dinner – Fourth Tuesday of the Month, 5:30 – 7:15 pm @ Gillig Winery

4 – Findlay-Hancock Chamber Fresh Brewed, 8:00 am @ Marathon Center for Performing Arts
4– Defiance Chamber 1st Friday Luncheon 12N @ Sweetwater Chophouse
8 – Expresso Yourself Pop UP Networking 7:45 am @ Biggby Maumee
9 – Sylvania Chamber Luncheon, 11:45 am @ Sylvania Country Club
10 – Bryan Chamber Business After Hours, 5:00 pm @ Andres O’Neil & Lowe
11 – Paulding Chamber Chili Cook-off, 11:00 am – 1:00 pm, @ Branch Christian Fellowship
15 –Maumee Chamber Luncheon 12:00N @ The Pinnacle
16 – Perrysburg Chamber Luncheon, 11:30 am @ Carranor Hunt & Polo Club
17 – Defiance Chamber Business After Hours – 5:00 pm @ Malhoit & Associates
22 - Expresso Yourself Pop UP Networking 7:45 am @ Biggby Waterville

Monday, December 17, 2018

Can you Explain your Business to a 5 Year Old?

In a previous post I talked about the challenge of seeing things with different eyes. I'm going to challenge you again today. Have you ever tried to explain what you do to a 5 year old?

At a recent networking event I was in charge of the icebreaker. I passed out large blank paper and a handful of crayons to each participant with the instructions to draw a picture of what you do or what your business is about.  After a minute or two of "are you serious" stares from the group, they got busy and the results were awesome. Each person showed their picture and explained what it meant and how it related to their business. Lots of laughs followed.

What was the point? By engaging the artistic side of their brains they were forced to look at what they do in a different way, breaking it down to the most simple of elements. That's what we need when explaining what we do to someone new we meet. Ditch the jargon and get right to the point!

What tips do you have for simplifying the explanation of what you do?

Friday, December 14, 2018

Helping Business Grow

In response to the successes of Manufacturing Week over the past couple of years, we have worked with a few of our employer partners to create a video series. In the video below we visit with Aimco and learn how they have hired students from our short term programs as well as used our training for their current employees.

To learn more about our short term Industrial Automation Maintenance certificate click here. Classes begin in January!

Friday, November 23, 2018

Supporting Your Local Businesses

This coming Saturday, November 24 is Small Business Saturday [#ShopSmall]. As a board member of a local chamber of commerce, I want to give a lot of respect to our large retailers. We are fortunate to have companies like Kroger’s, Home Depot, Sam’s and Walmart in our community. They provide jobs for our citizens and give back to our schools and community. So the point of this post is to not take anything away from them, but rather what can you also be doing to support local business and why should you care?

According to the SBA, small businesses create 2 out of every 3 net new jobs. Plus, area entrepreneurs are a great potential for economic development in a community.

What are some ways that you can support these companies in your community?

If they are a retailer shop them. Yes, online ordering is often easier, but as I think of the small business retailers in the area they have some pretty unique items that would be fabulous gifts.

Leave a positive review. Is the company on Yelp or Google Business? If you had a favorable experience with them talk it up. Reviews help these companies get noticed!

Social media. Several things you can do here

1. You can like or follow them. Depending upon the demographic they serve they may be on Facebook, Twitter, Instagram, LinkedIn. Don’t be afraid to check multiple sources and then like or follow them.

2. Share a post from their account. Let’s say they have posted on Facebook about a sale they will be having. You can share that post which will help more people see it.

3. Mention them in a comment. When you post on social media, you can often tag others. Usually it is done by proceeding their social media name with an @.  For example you might say @TrainWithCTS has great electrical safety training!

4. It’s all about the pictures. In social media, pictures and videos are important to engagement. So why not post a picture of yourself with an item from a local small business and tag them in the posting?

Go old school. Are you in a networking group with a small business owner you trust? Display their brochure or business cards at your business. This works especially well when they are a complimentary business.

If you are a small business have you thought of taking advantage of some of the resources available through this initiative? “American Express created Small Business Saturday in 2010 with the goal of encouraging the support of both local and small ecommerce shops.”

So how can your business take advantage? “Think about specialized services that only a small business like yours can provide.” Home delivery, gift wrapping, social media shout outs, partnering with a neighboring or complimentary small business. (For example, inserting fresh greens in your gift wrapping bows from the local florist) Just a few ways to offer that personalized relationship that larger organizations are sometimes unable to do.

Check out this article for more ideas:

Have a great Saturday! If you have other thoughts leave them in the comments below.


Welcome to the blog site for Custom Training Solutions. We are the workforce development division of Northwest State Community College. CTS provides training and consultative services in Computers, Management/Supervisory and Technical Skills. Our knowledgeable team of trainers brings industry experience to their training sessions. Whether at one of our locations or yours, our classes can be customized to meet your business' needs. Does your business have multiple locations? CTS is a leader in multiple site delivery using eLearning technology. Check us out on the web at